Cocktails and hair-care advice are yours for the taking at Fred Segal.
New Natural Hair Care Brand, Briogeo Teams Up with L.A.-Based, Luxury Retailer NewBeauty at Fred Segal on October 3, 2013. Celebrate the launch of Briogeo at NewBeauty at Fred Segal with a fun evening of “Cocktails and Quickies." Today’s hottest natural hair care brand Briogeo will host an event at NewBeauty at Fred Segal on Thursday, October 3rd. L.A. shoppers will be the first to meet Briogeo’s founder, receive expert hair advice, product recommendations, free samples, and so much more.