M.M. LAFLEUR is a New York based luxury clothing line designed with the purposeful woman in mind. By selling directly to customers, M.M. LAFLEUR is able to create quality pieces at affordable price points. The site’s “online Dressing Room” model allows a customer to order up to four dresses, and try them on in the comfort of her home without having to make a financial commitment. She then has seven days to decide what she would like to keep and is only charged for these items, allowing the entire process to be risk-free.