The Zog, his mom, and some famous, funny guests
“Sweet” belongs to Seth Herzog: downtown stand-up staple, “Late Night With Jimmy Fallon” warm-up, comedy world connector extraordinaire.
“He’s the perfect conduit between regular people and celebrities,” the comedian Craig Baldo said. “In his room they all feel normal — which they are.” Zach Galifianakis was here before “The Hangover,” as was Justin Long before “He’s Just Not That Into You.” The same goes for Donald Glover of “Community,” Whitney Cummings of the coming NBC sitcom “Whitney” and Kristen Schaal of “Bob’s Burgers.”
Back at the recent show, Mr. Herzog, 36, who has close-cropped dark hair and a face prone to explosive expression, wore a linen tunic that, he said, “is the shirt worn by a guy who’s dying for you to ask him about his trip to Peru.” He watched Mr. Heidecker’s nervous-comic character act from the shadows. And he looked pleased.
“ ‘Sweet’s’ an experiment,” Mr. Herzog said later. “I love when performers come in with some weird new bit. It’s our lab to do whatever we want.”
The experiment, which doubles as a TV special dry run and an industry hangout for New York lifers and West Coast visitors, kicks off its seventh season this week. Since it has long welcomed on-the-cusp names — the same night Mr. Heidecker performed, the relatively new sensation Ali Wong nailed her set — “Sweet” now counts among its alumni a Who’s Who of comedy royalty.