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More Flavor: Competition Exploding Narrative

Support five new talents in the field of immersive technology as they pitch their ideas for location-based stories, games and educational programmes to a panel of experts at the ICA. The jury comprises Richard Hull from HP Labs, Channel 4's new media commissioner Adam Gee and Creative Partnerships' Steve Moffett, all giving feedback in a setup reminiscent of the BBC show Dragons' Den. The cardinal rule of the competition is that ideas must be developed using HP Labs software, and the winner receives £10,000 to fund his or her project. Onlookers can weigh in by voting at the ICA on 19 and 20 June or at online media community b.TWEEN.

– Helen Holtom

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