This event has passed.

Books: Reading

Birth and Death of Cool

Cool_large

When

Friday Oct 30, 2009 (7–8:30pm)

Where

N1240629883_9834_1240_show_page

Book Soup (Venue Partner)

8818 W Sunset Blvd

310.659.3110

Large Map »

Price

Free

Book Soup says…

Ted Gioia presents and signs The Birth (and Death) of the Cool

It's hard to imagine that "the cool" could ever go out of style. After all, cool is style. Isn't it? And it may be harder to imagine a world where people no longer aspire to coolness. In this intriguing cultural history, nationally acclaimed author Ted Gioia shows why cool is not a timeless concept and how it has begun to lose meaning and fade into history. Gioia deftly argues that what became iconic in the 1950s with Miles Davis, James Dean, and others has been manipulated, stretched, and pushed to a breaking point─not just in our media, entertainment, and fashion industries, but also by corporations, political leaders, and social institutions. Tolling the death knell for the cool, this thought-provoking book reveals how and why a new cultural tone is emerging, one marked by sincerity, earnestness, and a quest for authenticity. 

Flavorpill is your culture guide. Create an account and sign up here for a personalized email covering both events and news.

Subscribe to Flavorpill

More in Books 3 total events

More events on this day 89 total events

Featured Venue Events

See all other venues and their events »