Located in the heart of the Sunset Strip, The Standard, Hollywood is a true original catering to a young-spirited clientele who appreciate the hotel's “timeless modern” design and offbeat sensibility. The hotel features a floor to ceiling shag carpeted lobby lounge, a live DJ at the Front Desk, ...

Located in the heart of the Sunset Strip, The Standard, Hollywood is a true original catering to a young-spirited clientele who appreciate the hotel's “timeless modern” design and offbeat sensibility. The hotel features a floor to ceiling shag carpeted lobby lounge, a live DJ at the Front Desk, an outdoor pool with a sundeck covered in cobalt blue Astroturf, an ongoing exhibition devoted to fine art video, and live performance art. The hotel is also home to Rudy's Barbershop and a poolside desert café. Dim lights and beaded curtains set the stage for the ultra-cool Restaurant 24/7, which has a menu crafted to satisfy any craving, any time. The Purple Lounge has a groovy vibe and plenty of dark sexy nooks. The Standard, Hollywood redefines the typical guest experience offering irreverent and sexy take on the concept of hospitality.