MoMA The Museum of Modern Art (Venue Partner)
11 W 53rd St
212.708.9400
This event has passed.
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British Television Advertising Awards 2008
- When
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Wednesday Dec 10, 2008 (6:30pm)
Wednesday Dec 31, 2008 (4:30pm)
- Where
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- Price
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$10
- Links
Americans generally look to Super Bowl Sunday for advertising at its finest. Across the pond, it's the annual British Television Advertising Awards, a tribute to choice consumer TV spots that excel in art direction, humor, creativity, excess, and expense. About a hundred ads for cars, candy, and pharmaceuticals — employing persuasive techniques far-flung and bizarre — comprise this crop of honorees. Everyone knows that sex sells, but that gorilla playing Phil Collins' drum part on "In the Air Tonight" was one example of a successful campaign that thought well outside most boxes. Amid this year's penny pinching, MoMA's program might be just the thing to stimulate your buying muscles, or, at the very least, a cozy alternative to window shopping.
