V&A
98 Mott St
2nd Fl
212.966.5754
This event has passed.
-
Kevin Bewersdorf, Monument to the INFOspirit 1, Courtesy V&A
-
- When
-
Opens Sunday Sep 7, 2008 (5pm)
Sep 7, 2008 – Oct 12, 2008
Wednesdays–Sundays (noon–6pm)
- Where
-
- Price
- Links
Artist/musician/CEO Kevin Bewersdorf is all pitch and no product. Bewersdorf, who some might recognize from a handful of mumblecore films, sells himself like a televangelist at the top of a pyramid scheme, and, like those vultures of the wee hours, is both hilarious and terrifying. His latest enterprising parody, Maximum Sorrow, lures in clients with a sleek brand identity and marketing campaign. The company website (much of Bewersdorf's work resides online) outlines a consumer epistemology and a sublime concept that he calls the INFOspirit. Monuments to the INFOspirit at Chinatown's V&A Gallery includes a mandala-like animated GIF, a pseudo-classical granite altar, and an elaborate brochure.
