theSet NYC is more than just an engaging variety show of rising entertainers. Personally witnessing that rising talent in New York City lacked a supportive network and structure, theSet NYC was founded by R. Lai, L. Mordis, R. Taliver, and Pim in February 2008 to build a positive community. theSet has achieved this goal by providing these creative personalities a platform for promotion, a relaxed and unique atmosphere to showcase talent, and entertaining productions to build connections within the industry.

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