Marlborough Chelsea
545 W 25th St
212.463.8634
This event has passed.
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July 27, 2011 – Aug 12, 2011
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“Brooklyn-based artist William Powhida has built a resume that directly confronts the peculiarities and hypocrisies of the modern art world. His How the New Museum Committed Suicide with Banality was a dense, graphic battery of accusations targeted at the murky, vertiginous intersections of the various coteries of the art industry. And the #class exhibition, which he co-facilitated, posited the power of coordinated collaboration and conversation against the insiders' market. POWHIDA, his new exhibition, is a massive, immersive installation in which Powhida himself appears as an element. An ambitious attempt to redefine the relationship between the venue, the viewer, and the artwork, it represents the apotheosis of the Powhida's work up until now.”
Sam Reisman, Flavorpill
A site-specific installation by the eponymous artist, POWHIDA utilizes the entire ground floor of the Marlborough Chelsea Gallery. It is William Powhida's most ambitious installation to date. In keeping with his oeuvre, the artist has taken his relationship with the art world as the very subject of the exhibition. POWHIDA strips the Gallery to its essence, laying it bare. In the artist's words, "The gallery is a world unto itself, a social space with a highly codified set of relationships having the formal beauty of a ballet. I will transform it, literally, choreographing each movement, each gesture with every interaction. No two viewers will have a similar experience in the gallery if I can help it. They may never see an art gallery the same way again."
